How Much Money Do We Make?

Hey guys!

I’ve been wanting to write a blog post for an absolute AGE but I’ve been so sick with migraines and so busy, I had to push the blog posts back for a little while. BUT I’M BACK BABY!

You know that Rose and I love to be brutally honest with you guys, sharing our embarrassing confessions and secrets with you like we’re chatting with our best friends. Because, in a way, we kind of are!

So today I wanted to be transparent with you about MONEY. Being a YouTuber is still a fairly new job and I find that there is so much mystery and also confusion surrounding it. And I get it! It IS confusing, even to us! There’s a lot of mixed messages, slanderous articles in the media, and a few really big YouTubers making some seriously questionable mistakes and giving the rest of us a bad name. I’ve seen memes and comments and forums discussing YouTubers and money and their lifestyle and they get it SO wrong!

So I wanted to clear a few things up with you guys today and answer what I imagine are some FAQs.

How Much Money Do We Make?

Not as much as you’d think! Rose and I share three channels between us, the main channel, the vlog channel and the gaming channel. We have a channel parter who is Studio 71 and they take 10% of our YouTube earnings and then pay us, but the money is paid by Google Adsense, if you’re wondering how YouTubers even get paid. The content is free for you to watch, and we put a lot of effort into making our videos entertaining, lighthearted and fun for you. You will probably be shown at least one advert before you watch the video, possibly more, and we earn a small percentage for that view on the advert.

So how much do we get? We get one payment from adsense to share between us per month, and we make less than enough to cover all our mortgage and bills.

Obviously this could change and we usually make a small amount more around Christmas when we put out even more content.  Adsense varies for a myriad of reasons, what the advert was, how many people watched the video, how long they watched it for, where they watched it from etc, so no two YouTubers will earn the same amount, even if they have the same amount of subscribers and produce the same amount of content with the same views. Which is why some Youtubers can live off Google Adsense and others can’t.

But over all, it isn’t enough for us to live off. Which is why Rose and I have to take Ads, which brings me on to my next point….

You Do So Many Ads Now. You’ve Sold Out.

Nope, we haven’t. We are exactly the same people as we started out, only a little older and with more responsibilities. We have bills to pay and we also want to create a tiny human, and that is going to cost us money!

Rose and I literally get emailed about brand deals almost once a day, but we are so so choosy about what we will and won’t advertise. We only want to recommend to our audience products that we genuinely LOVE, use or need. I’m also going to start reaching out to more brands that I love and use a lot, because I think there’s nothing more genuine than that. A favourite brand deal of mine was Instax Mini. I’ve been using Instax since 2014, so I was really happy to promote their newest Instax at the time. I’m a normal person, just like you guys, so there are products I love and products I hate!

So how much do brand deals pay? That totally ranges. Again, it depends who the brand are, what their marketing budget is, what platform the advert is featuring on, etc. I’ve seen smaller YouTubers charge much more than us, and I’ve seen huge YouTubers get ripped off and underpaid. A lawyer once told me it’s like the “Wild West” out there in the influencer marketing world. Sometimes brands get an agency to act as a ‘middle man’ between the brand and the influencer and they obviously need to take a cut of the payment for their time. Some influencers have managers and they take a cut also. But, for example, for an Instagram advert I’ve seen people get paid between £500 to £6,000. It’s interesting actually, someone who would obviously be paid thousands of pounds or more would be Kim Kardashian, right? She’s absolutely huge on Instagram. But her engagement on Insta is shockingly low at 1.57%. The global average engagement is 3%. In fact, loads of celebrities have terrible engagement. and I believe it’s because, even though they are REAL celebs who are ten thousand times more famous than Rose and I… they aren’t as engaged with their audience in real life. Whereas YouTubers who are good at their jobs (in my opinion) will be tweeting their viewers, following them, responding to them, asking them what content they want made. In my opinion, it’s influencers who recognise that this relationship with our audience is special, and a two-way street, that do the best. Again, on Insta there are people who get paid way more than us who are smaller than Rose and I. It’s tricky because people set a price on what they think they are worth and sometimes the brand will pay it and sometimes they won’t. Rose and I were recently advised by a few people to set our prices higher. What I like about that is it does enable us to take less ads and still pay the bills.

For YouTube, prices are constantly changing. There was a time when I felt like everyone else was getting huge, life changing brand deals and Rose and I weren’t. I had a friend make £100,000 in one MONTH. I grew up poor, and never take money for granted. That kind of earning is life changing. Some people were charging £30,000 per ad on YouTube. Rose and I obviously weren’t. There was definitely a time when being out and proud as LGBT on YouTube was hindering us money wise. I remember a brand was going to work with Rose and I on a pride campaign, but then chose someone else, who had just recently come out, but whose channel was not LGBT content. They told us, “yeah your channel is good but XXX’s audience has other interests other than being gay.” Ummm…. our audience has other interests!!!! They just happen to be LGBT. Do you think that’s all they care about??? LGBT people have passions, hobbies and buy products too! It was absurd.

Rose and I NEVER thought that would be an issue. We had just been ourselves online from day 1. We would never have hidden ourselves to earn more money. I’d much rather have the freedom of being myself.

But I have noticed that as time has passed, companies have started treating minority groups much better, and I’ve seen way more people get ads who aren’t just white, straight people. I’ve seen companies run campaigns benefitting just about every person, and it’s great to look back at our journey and see that shift. I feel being LGBT definitely doesn’t affect us anywhere near as much as it used to work-wise, and I’m proud we’ve only ever stayed true to ourselves and never sold out.

Then, there really was this thing called the Ad-pocalypse where loads of brands suddenly recoiled in horror.

They realised that they had just been putting ads in front of random YouTuber’s videos but there hadn’t been much thought or control surrounding it. Their advert could have been placed in front of someone with really horrible opinions, someone brands didn’t want to touch with a barge pole, let alone be associated with. Literally overnight, every YouTuber’s earnings went down. Adsense was affected, and rates of brand deals were affected, our two primary sources on income.

Was it scary? Uh, yeah!

But equally, it had to happen. There are big YouTubers pulling stupid stunts, like Logan Paul and the dead-body-gate. It makes us all look bad. We are not all like that. So at least now brands were thinking about who makes good content? Who is spreading a positive message? And I believe that also helped certain people. It does sadden me that in the media, you usually only hear about big YouTubers doing something stupid, like a girl who shot her husband and accidentally killed him, all because they were trying to film a YouTube prank video. But there you go. The media is a whole other ball game.

Anyway, back to YouTube earnings… I remember having over half a million subscribers, an amazing engagement and doing a really heavy advert for £2,000. I liked the product, but I really didn’t want to do the ad, and felt I was ripped off and that it was too forceful a sell. I did it to make my management happy. A while later, Rose and I left our management. One of the main benefits of this was that we didn’t have to take on any adverts that we didn’t want to. And now we don’t. I’d rather do one big, high quality advert that we absolutely love, than keep putting out content containing loads and loads of small, shit adverts. A personal favourite advert of mine was VIPOO. It absolutely suited us, we got to have fun, and I believe our audience noticed and recognised that, and enjoyed it a lot.

Name Some Spon You’ve Turned Down Then

Sure. Most recently we turned down a well paid ad with Fabletics – Kate Hudson’s activewear business. This one was a difficult one and I’m still unsure if I made the right decision, because although I haven’t tried Fabletics I’ve heard they are AMAZING. I’ve heard they are comfortable, well made, have pockets (!!!) and once people buy them they tend to live in them. BUT I also know that they do an offer which is something like £20 for two pairs of leggings, but when people do that offer they are opted into a monthly charge that people weren’t aware of, and some people are calling it a scam. Although I’m sure I would have loved the leggings and would have appreciated the money made from the ad, I didn’t want my viewers getting trapped in a scam or losing their money, so I turned it down.

Another well paid Ad we turned down fairly recently was with Huawei phones. They wanted us to advertise how amazing their camera on the phone is, and I’ve heard that it’s amazing. We chose not to, because we have been gifted (not paid to advertise) a Google Pixel phone each and we LOVE the camera on this phone. We feel it really makes taking Instagram pics a dream and we are very grateful to Google for gifting us this, as phones can be incredibly expensive. We turned down Huawei because when we find a brand we love, like Google Pixel, why advertise another?

Over the years we’ve turned down tonnes of ads, and there are also plenty of products and brands I DREAM of working with. But I think it’s important not to sell out. If you just advertise any old product to your audience, they will know that there is no genuine passion behind what you’re saying and they will no longer trust your recommendation. Trust is an extremely important factor for us! And of course, even if we aren’t paid to advertise a product, we can still recommend it, and I have a non sponsored skincare blog post coming soon filled with products I love!

Rules and Guidelines

First of all, the rules and guidelines are different in different countries, which is pretty frustrating, as some people don’t have to declare their ads at all. I actually like being transparent with our audience, I don’t want to trick them or lie to them. BUT when something is an advert it tends to get lower likes and views, I guess because people think “Oh, they’re only doing this because they were paid to” but that’s not necessarily true. I remember Rose took an INCREDIBLE photo of me for a Pandora ad on instagram. It got slightly less likes and I was upset because I think if that picture didn’t say ‘ad’ on it, everyone would have loved it. I don’t always understand why that word off-puts people. All content we create is free for you to watch. We HAVE to take ads to enable us to continue. We probably put the most effort into the content that has an ad behind it, so it’s sad when people simply won’t click on it.

The rules are basically; let people know it’s an ad. If the entire video is an ad, people need to know before the click on it, so put ad in the title or thumbnail. If only a tiny segment is an ad (like if you do a 15 minute vlog and 2 minutes of that is an ad) during the video you can let the audience know that what you are saying is now an ad, by either telling them or putting a pop up disclaimer on your video. It’s not that hard, but I see sooo many YouTubers not declaring it, or using some really vague wording “we’ve teamed up with XXX”.

If it doesn’t say ad on my content, then it’s not an ad and I’ve not been paid to promote the product and I’m in no way obligated. I remember one time Rose posted a picture on insta that was an advert for Barclays bank. It said ‘AD’ on it. Then I posted a photo wearing a Barclays T shirt. It did NOT say AD on it. Someone messaged me like “Ummmm declare your ads???” It wasn’t an ad. I wasn’t paid to upload the photo, I wasn’t asked to or required. I took a pic I liked and uploaded it to Insta. If it’s an Ad we will TELL YOU. No one needs to get all private detective on us. We aren’t deceiving you, we always let you know the deal, I promise.

There’s been a shift in the rules lately and one of them I think is REALLY stupid. You have to declare stuff that is gifted. If something is gifted to you, a brand has sent it to you, but has not paid you to promote it and there is no contract. You have no obligation to rave about it. But for example, my Google phone was gifted to us. Should I put #gifted every time I tweet using that phone? Forever? Every time I post an Insta using the phone, or with the phone in shot. Every time I glance at my phone in a video, do I have to declare it was a gift? It’s silly.

I constantly tell people NOT to send us free stuff, I would much rather pay for it. Sometimes brands are cheeky and send you something for free (like a card game or something) and then a few weeks later email like “Hi… are you going to post about it?” No. Not if I think it’s shit. Why would I promote some free gift that I don’t like to my audience? If I like something I will promote it. I genuinely love my Google pixel. It’s my favourite gift I’ve ever had doing YouTube to date. Everything else I usually turn down.

Another silly example is when YouTubers get invited to an event, we now have to declare that as a gift?? Why? It’s an EVENT. We were INVITED not gifted. When celebs go to the Met Gala you don’t see them saying “Thank you SO much #gifted” so why can’t I get invited to something and just go? It’s making something nice like an invite somewhere special look like a manufactured ad. The rules for us are different to rules everywhere else in the same industry. Magazines get gifted tonnes of free clothes and jewellery to put on their models, or makeup and skincare they write articles about but they don’t have to put #gifted. They also get paid to promote certain products and they don’t declare that either. But influencers get threatened with influencer jail. Serving time and serving looks.

Conclusion

So. I hope this post has cleared up a lot of questions you might have. I guess the summary is: YouTube is like any other job. Some people can make it to the top and become millionaires. Most people don’t. It can be extremely rewarding and it can be hard work. There are amazing benefits and huge drawbacks. I love my job, I’m grateful for every day I get to do this. I’m a creative person and have big ideas for the future. YouTube enables me to share my dreams, passions and vision with you all. Thank you for reading this post, and for supporting Rose and I. If you have any other queries that you’d like to know, or if you liked this post, please comment below!

xxx Rosie

53 Comments

  1. Charlotte Nielsen
    September 30, 2019 / 12:10 pm

    ‪Amazing blog post babe!!! I love your blog post and I love and read them !!!! ‬
    ‪‬
    ‪The longer the better!!! you is really good to the you make and you have always they best idea to your blog post i is super proud of you ♥️♥️♥️ you have done one amazing job with this blog post ‬

  2. Cecy Dávila
    September 30, 2019 / 12:22 pm

    Really interesting info Rosie! Thank you for being honest with us. xo

  3. Allie
    September 30, 2019 / 12:24 pm

    Loved reading this Rosie, it was really honest and informative. I’ve been watching you and Rose for years, you are two of the most authentic people out there and I’m happy you’re able to make a living from what you love! Your pandora photos are always gorgeous. I completely understand why you turned down fabletics because of the monthly sign up. But I’d really recommend them!! They are the comfiest workout clothes I’ve ever had – you can really easily opt out of the monthly subscription after you’ve bought from the offer. But the deals you get with the subscription means great quality for super cheap prices. Or you can just log on to the site at the start of every month and opt out for that month! I have a reminder on my phone every month to check the website and either buy something or skip the month and not get charged.

    • September 30, 2019 / 3:12 pm

      Honesty is the most important thing in this world. And thank you for being such an honest person. I will support Rose and Rosie as long as i can. Job well done for the both of you. Proud and loud to say im a froglets. God bless you beautiful couple. God will send you more blessing from being true and honest to your viewers.

  4. Angela
    September 30, 2019 / 12:34 pm

    this blog post shows how much you care for your audience and like your job!!
    If it was me doing this I could never cope with not having the same amount of money every month, it would be sooo hard for me, i would give up in no time!!!
    Keep doing what you do!

    p.s. i loooove the vipoo video it was so funny and so you!! i’ve watched it several times and raccomended to my friends

  5. September 30, 2019 / 12:39 pm

    I love how real you both are, that’s always been one of my many fave things about you ❤️

    • Jho abiado
      September 30, 2019 / 12:45 pm

      I’m agree to you ur correct Rosie hope lots of youtubers like you should love/care their audience like you do thank you for sharing ur thoughts to us

  6. Leoni
    September 30, 2019 / 12:42 pm

    It was a very good blog ( especially for the gossip lovers). You have an interesting way of writing and I love reading your blogs♡

    Also ,You and Rose are my role models and I can’t thank you enough for that , Love you and I hope Rose gets well soon♡

  7. Julliene Candava
    September 30, 2019 / 12:43 pm

    This is very informative! I haven’t really fully grasp the concept of “youtube” until now, thank you for clearing things up! xoxo, a frog

  8. Charlotte Nielsen
    September 30, 2019 / 12:46 pm

    thousand thanks for sharing your blog post and their lives and their amazing videos with us !! I have so much Respect and love to you guys
    following You and Rose is the best and these two girls is the best YouTuber couple ever and that’s not only because of the content they put out on their YouTube channels but they wonderful and funny and so sweet and so caring and so amazing
    I is super proud and happy for you guys I is super proud of I is one superfan… a topfrog/superboobie forever!!! They have my support and my love and my subscribers forever ❤️❤️ I hope really i can meet you guys one day

  9. Charlotte Nielsen
    September 30, 2019 / 12:53 pm

    Amazing blog post babe!!! I love your blog post and I love and read them !!!!

    The longer the better!!! you is really good to the you make and you have always they best idea to your blog post i is super proud of you ♥️♥️♥️ you have done one amazing job with this blog post !!!this is inspiring! we all love your videos,

  10. Mariel Martinez
    September 30, 2019 / 1:04 pm

    I loved how you guys are honest about it and don’t try to be anything but genuine ❤️

  11. Yanti dwi jayanti
    September 30, 2019 / 1:09 pm

    That’s why we love you Rose and Rosie

  12. Ruslana
    September 30, 2019 / 1:16 pm

    You two are so honest people I know. Yes. People I know. I believe in this. We’re so similar. And I’m so happy for you guys being yourselves. I’m in love with you. I wish you all the best. Hope you’ll have a baby soon. XO

  13. Janine
    September 30, 2019 / 1:18 pm

    I don’t usually read blogs coz it’s boring, but this one is different. I love it and it was very genuine.

  14. Colleen Vorel
    September 30, 2019 / 1:28 pm

    That was nearly a book! That was an insightful and fantastic post! Good Job! I am a very new subscriber, I dove down a YouTube rabbit hole one night and found two magnificent and stunning Unicorns. Thank You for making my days a bit brighter with your refreshing content. I have so much to watch I’m like a kid in a candy store rt. now. Don’t stop, your passion and the care you two take with your audience is unmistakable. Blog On my sparkling Unicorns!

  15. Iris
    September 30, 2019 / 1:33 pm

    This transparancy was a joy to read. I always wondered how this all worked. Not especially for you and Rose but for all those youtubers.. it’s hard work and you girls are my favourite out there because you are the only youtubers that can make me laugh. I have been a fan from the start.
    Well written article.. (and I don’t really like reading blogs) so glad I read this one.

  16. Charisse
    September 30, 2019 / 1:37 pm

    Thank you for this Rosie. Very informative! This is the reason I never skip ads on my fave youtubers. Even when sometimes the ad is longer than the actual video. I mean, what’s a few secs/mins compared to the happiness I’d get from watching the actual vid. I love how real and genuine you and Rose are to us subscribers. And I also love that you genuinely cares for your followers. Thank youuu! xo

  17. Bethan
    September 30, 2019 / 1:58 pm

    Loved this post, thank you for being so honest and writing about your feelings on this topic! We are all thankful every day for the content you create, ad or not it’s always fun to watch and creative! I think people forget YouTube is such an unpredictable source of income and sometimes they are necessary! Keep doing what you are doing! xxxx

  18. Charlotte Nielsen
    September 30, 2019 / 1:58 pm

    I ‪appreciate on everything what these girls have done for us and thousand thanks you is so genuine and honest and open person! you is so creative and have always the best ideas You and Rose support us and in Return can we support you guys to live and their amazing life ‬

  19. Vivian Cooper
    September 30, 2019 / 2:01 pm

    A very in-depth, thorough and honest post Rosie. Much appreciated!

  20. Bob Bailey
    September 30, 2019 / 2:23 pm

    Excellent this Rosie, so informative and answers a bunch of questions. I have to say I’ve always loved you’re Ads, everything you do to be fair is funny and entertaining. I really don’t think it’s anyone’s business what you earn and I do mean earn, you wouldn’t ask anyone else in any other kind of career.

  21. Emma
    September 30, 2019 / 2:51 pm

    Rosie I loved reading this post! I’ve been watching YouTube since I was 14 and I’m now in my mid-late twenties. Throughout my journey with YouTube I’ve cycled through so many “ride or die” youtubers that I’ve loved to watch, but you and Rose have stayed consistently at the top because of the level of genuine honesty and kindness I can FEEL through the screen from you both. I’ve never had the pleasure of meeting you guys in real life but it feels as if I’ve known you forever and this blog post is just one small example of why. Thank you for sharing your personal side of the money world within this crazy business, it’s fascinating to read and spreading the truth of it all is so beneficial in squashing out misunderstandings within the comment trolls. I always make sure to watch the full adverts and even click/engage on the Adsense before videos of the youtubers I really love. Knowing 10 extra seconds of my life could help fund your future tiny human makes me feel delighted to do it! Love you both xx

  22. Max Pham
    September 30, 2019 / 2:53 pm

    Thank you for sharing, I’m very exciting to know about another facts about my favourite couple. Always support you guys and hopefully both of you have a wonderful life. Sorry about fail grammars (I’m not good at that).

  23. Lenora
    September 30, 2019 / 3:45 pm

    Very straight forward and honest…Honesty is the best policy ..
    I watch you’re vlogs and videos all the time…Very funny and entertaining…I’ve been a fan for two years now…You and Rose are beautiful young ladies and the sky is the limits of you guys..as for how much money you make that’s no ones business but you’re own you work for it.. I Just recently started watching you guys on YouNow .looking forward to seeing more.
    Enjoy both your day. Be happy

  24. Shelbie Todd
    September 30, 2019 / 3:49 pm

    Truly love the honesty coming from this blog! So many people skip to conclusions and assume things about YouTubers when it comes to ads. I don’t quite understand that, but this is very eye opening for those who do! Thank you, Rosie! You and Rose are doing fantastic! Keep it up! ♥️

    I do have one question! Does clicking on an ad while it’s playing before the video, produce any revenue?

  25. Jennifer
    September 30, 2019 / 4:00 pm

    Hi Rosie, thanks for the post! This video proves Youtubes open secret that it demonetizes LGBTQ+ titles and content. They argue that YouTube should at least be transparent about it instead of keeping it a secret.

    https://youtu.be/ll8zGaWhofU

  26. laurai
    September 30, 2019 / 4:06 pm

    You are a great writer! So happy your back to the blog posts 🙂

  27. Valery
    September 30, 2019 / 4:14 pm

    As a teacher, I used to dismiss it when my students announced that they’d want to be Youtubers when they grow up, thinking (I suppose what most naysayers think) they should get a “real” job. Well, I surely did change my mind about it after reading and learning from Overshare that it’s not for everyone, just like no job is for everyone. It requires a skill and passion required by any other line of work. So now whenever a student tells me that he/she wants to be a Youtuber, I’d take time to know what they’d want to tell the world.

  28. Kelli Prime
    September 30, 2019 / 4:39 pm

    Thank you Rosie!!! I literally was googling this last night just out of curiosity! It was so well written and explained mire than I could ask for! I love watching you and Rose because of the genuine care you both put into everything you do. Your content, book and so much more has really helped me over the past several years get through tough times or make the good times even better, so thank you both from the bottom of my heart. Loves!!

  29. Ivy Kuo
    September 30, 2019 / 4:45 pm

    Thanks for your honest&genuine;I only followed your YouTube channels~And bought your book~Wish you can always be yourselves ~
    Love you two~from Taiwan

  30. Shelbie Todd
    September 30, 2019 / 4:56 pm

    Truly love the honesty coming from this blog post! So many people jump to conclusions and assume everything but the truth when it comes to creators and ads! I don’t quite understand why, but I hope they read this blog! Thank you for being so open to explain, Rosie! You and Rose are doing fantastic! You two are the best when it comes to interacting with your subscribers! ❤️

    I do have one question! Does clicking on an ad before a YouTube video begins, make any revenue for the YouTuber?!

    • Shelbie Todd
      September 30, 2019 / 5:04 pm

      Please excuse the double comment! I didn’t think my first one went through! Sorry!

  31. HUI LEE
    September 30, 2019 / 5:03 pm

    I appreciate your content so much, both of you changed my thoughts about youtubers and make my day brighter after watching your videos. Thank you for keeping all your wonderful creativities so honest and down to ground. Hopefully the whole industry can be better by audience start requesting better quality contents, I believe both of you can go through every situation by your honesty and good qualities. Good people will be seen! Will stay subscribed, like, and love both of you.

  32. September 30, 2019 / 5:25 pm

    It’s actually sad that you have to write about this. Your earnings are not our business but let’s be honest… I see so many stupid comments about the ads and gifts that I totally understand why you wrote this blog post. I love every single video. I don’t care if it is ad or not. The only difference between regular video and advertising videos is that I want to check out the product and most of the time I would pay for it. I’m extremely happy with few products like Skillshare or Boohoo. Vipoo is the best I don’t understand why some fans aren’t even trying to watch ad videos. All of the content is free of charge, you guys have to pay bills like me or someone else so why advertising is a bad thing? Nobody is obligated to pay for anything they do not want to buy so…
    Thank you for your honesty. Keep doing what you do the best. Love you and miss you
    BTW thank you for such a sweet cameo ❤️

  33. Demi MO
    September 30, 2019 / 5:53 pm

    Great post Rosie to share exactly what it’s like. I love the fact that you and Rose only every advertise things you genuinely like and think your audience will like. I don’t see the big deal with AD’s in the media, they’re everywhere but I mostly love them cause I find new things that I love and that I am interested In checking out.

  34. Susan Miller
    September 30, 2019 / 7:42 pm

    Rosie, this was brilliant. It’s a pity that all educators (don’t like influencer, you pass on knowledge and that’s an educator) like you and Rose were transparent and treated us like you do.

    I learned a long time ago, in fact it was a thing done by Evan Edinger and the BBC in 2017 http://www.bbc.co.uk/newsbeat/article/42395224/evan-edinger-the-five-ways-youtubers-make-money that explained a lot about YouTube and payment that I found really informative and very interesting to read.

    I decided to click on the adverts before and during your videos and watch 30 seconds of the adverts because this would register a hit, I found out that a lot of the adverts were things I was interested in. If this has changed I’ve not. Telling others to at least click on one or two was and is an activity I still do. WHAT’S 30 SECONDS OUT OF 24 HOURS?

    I’m one of the oldies at 54 and had to go through many lonely years fighting who and what I knew I was, I experienced the hate that came out of “Clause 28”, the fear of being beaten up on the way home from the village in Manchester every weekend, having items thrown at my car driving away from the village after nights out, no community, being frightened, having no friends, HIV and losing so many people to AIDS in the 80’s. I would have been a happier person growing and developing through the hard years. Being Catholic and not having ANY OPTION to be who I was. But now your channels help so many and have been a catalyst for friendships and relationships that will last for whole lifetimes, having two wonderful role models as you two are, two down to earth awesome people who care about others as you two do. Two extraordinary people who understand that to sell out to “patron” would mean your valuable support, care and love for the community your hard work has created might eventually suffer.

    So I ASK MYSELF WHAT’S 30 SECONDS, OR A VIDEO OR AN ADVERT? My answer is priceless.

    • janice monday
      September 30, 2019 / 11:27 pm

      Thank you SUSAN MILLER. It was like reading my own story, except I’m from the united states. So now I ask myself what’s 30 seconds, or a video or an advert? PRICELESS

  35. Phillip Hatch II
    September 30, 2019 / 8:58 pm

    Great post Rosie. I think many people are still under the false impression that if you have any following on YouTube you must be rolling in the dough. Just not true. Depends on the content of your channel and the genre of advertising you get. Like beauty gurus tend to get the higher AdSense rates. By an average metric a video with 1 million views could in theory earn $2,000. But that ain’t coming through all in one time frame unless its a viral video. Thanks for all the amazing content you and Rose provide. I’m always thrilled to see ads from you ladies because I want you to do well.

  36. Katie
    September 30, 2019 / 9:06 pm

    Thanks for sharing the Goss, Rosie!!! Personally, I have no problem with ads, I absolutely understand youtubers need to make money any way they can, and I definitely think you two are a class act with ads because you even go out of your way to make them funny! Unfortunately as you say, people will be people and do what they do and that can affect a lot of things from how much you make on vids w/ads to how much you make on any given video but we all genuinely love you both AND the content you put out and that is definitely because you have built up a loyal audience. I’m so appreciative of the effort you guys put into everything you do and we’re all very lucky that you are carefully selective with brands, too, because that is very important and something that not all influencers bother with/can bother with (if they’re desperate). Just please know, us boobies/frogs all love and support you and are grateful that you have stuck with us so long! And just as a matter of fact, I remember I HAD liked that pic on Insta, as I like all your pics, you def looked smashing 😉

  37. Kimi
    October 1, 2019 / 1:13 am

    Hey Rosie, thank you for sharing with us. I totally understand about price differences. I’m a doctor and people ask me all the time how much money I make and how. You deal with ads and I deal with insurance. Nothing is ever the same. I hate insurance, lol. So, one question I have for you and Rose is, if I watch the entire ad before your video, do you get more income? I want you to get all that you deserve. Thank you for all your hard work. Love ya, Kimi

  38. Sabrina
    October 1, 2019 / 1:20 am

    this was really interesting to read, thank you rosie for being so transparent! it’s great to have it confirmed that you have high standards for what you choose to advertise and that you’re always professional about it. i really like seeing the ads that you do (especially on your instagram posts because you both have such gorgeous insta feeds!) because i love to see you being successful! i was a closeted and isolated 15 year old when i first found you and rose but watching your channels for the last four years has brought me so much joy and helped me feel confident and happy in myself. i couldn’t put a price on how much your content has meant to me yet i got it all for free?? i think that’s fantastic and honestly, long may the brand deals continue, given that they enable you to do youtube as a job in the first place!

  39. Mari
    October 1, 2019 / 2:51 am

    I’ve always wanted to know how this works for youtubers so this was very informative!
    Also i don’t understand people who don’t like ads..if you like that person’s content,they need a way to keep doing it.
    I wish you guys a lot of success in this,as i love the content, and i’m always happy to see you two advertising something because that means you guys are doing well!

  40. SCUBAGoldfish45
    October 1, 2019 / 3:50 am

    I still don’t really know why I clicked on Superkiss 1 back in March of 2013 but I’m really glad I did. You and Rose are a couple of the very best eggs in a batch with some that are apparently quite a bit less good. I can’t really speak to that since I have such aggressively good taste in YouTube videos. I love the special YouTuber/Froglet bond so much. I can’t imagine having a relationship with any other sort of content creator or celebrity where I tell them things no one else on the planet knows.

    I’m not sure about anyone else, but I like your ads. I think it’s a really good thing for everyone involved. I don’t think there’s any other scenario where someone could make a seven minute video about Best Fiends that I would watch. Also adpocalypse scared the hell out of me. If I remember right, that all started in 2017 which was a complicated time for me to put it mildly, and I wasn’t ready to lose my beacon of hope. Not that I’ll ever be ready for that. I’ll always remember your Candid brand deal fondly. Before it shut down we were using it sort of like an anonymous group chat among maybe like 10 hardcore froglets, and spilling anonymous tea everywhere really helped me let go of some stuff I had been carrying around for far too long.

    I don’t think I’ll ever understand why someone wouldn’t click on a post from someone they follow just because it’s an ad. Let me put it this way:

    Suppose you’re the captain of a ship, and you’ve been lost at sea for months, maybe even years. It’s the dead of night and you’re in the midst of the worst storm you’ve seen in your entire career. Your ship is being tossed about by enormous waves and gale force winds that threaten to capsize it. Your communications and navigation systems are offline, and you haven’t got the slightest idea where you are or what your heading is. The stars by which you might navigate are hidden behind a thick blanket of dark rain clouds and your engines are running on fumes. Just when you’re about to give up hope, you see the warm glow of a lighthouse in the distance which you know in your heart of hearts marks the entrance to a safe harbor just beyond the edge of the storm. In the first moment of clarity you’ve had in a long time, you know if you can muster all of your strength to turn your helm starboard you’ll have just enough fuel to make it to port…

    Are you really going to care if the lighthouse has a JBL logo on it?

  41. Greg Gray
    October 1, 2019 / 6:04 am

    Let’s not forget. These are smart innovative business women. Thank you for this incredible insight. You care about your followers and they obviously care about you. Rose and Rosie never change.

  42. Yanee Love
    October 1, 2019 / 7:06 am

    This what I love about you two for being real, brutally honest and a humble one. No wonder people loves you for being you ^_^ You may not know me but I will always here supporting you. Lovechuu!

  43. AnneHB
    October 1, 2019 / 7:59 am

    So happy to see you blogging again I can tell you really enjoy doing it. Great job explaining how things work but please don’t feel like you need to explain yourself, your ads or any of your business decisions to us. You and Rose are more than entitled to make a decent living from all this hard work. Love you both and what you do.

  44. Lori S.
    October 1, 2019 / 8:01 am

    Great blog post Rosie. I don’t understand why doing an ad would in any way make someone not watch a video. You are still you and funny and doing your thing. I don’t care if it’s an ad or not I want to watch because it’s you two. I lived 18 years with my own business and fluctuating pay. Then a couple years ago the career I had for years was disappearing and I found myself struggling and out of work with some family health problems at the same time. The lowest time I’ve had and at an age I never thought I’d have to be starting over at, I now have a part time job (which will hopefully grow to full time) that I really enjoy. You both are so talented and creative that I have no doubt you will be successful in whatever you do. Keep doing those ads and we look forward to what is in the future for you. Your froglets will be there for you and support you.

    Also, I have had a Google Pixel for a couple of years and absolutely love it too!

    Take care! ❤️

  45. Jasmin Jones
    October 1, 2019 / 8:16 am

    this is a great Rosie it clears up so much about why are you tubers act the way they are or why YouTubers put on a face behind the screen. I love when you do adverts because you can see how genuine you are about advertising the product like you said it’s just so obvious that you guys are genuine about your audience and you are so connected with us it does feel like you guys are friends you’re so interacted with us through YouTube Instagram Twitter and even YouNow, I love when you do adverts because you can see how genuine you are about advertising the product like you said the VIPOO advert, You can honestly tell that you enjoyed advertising the product and you guys would knew that we would enjoy the product too, because of the nature of the whole videos it just makes it more enjoyable for us to watch instead of you are advertising something that you don’t like, i think we’d pick up on it, & so far i can say that you seem happy about everything you advertise! Really interesting blog post, loved it!!!

    xxx Jaz 🙂

  46. Jessie
    October 1, 2019 / 6:06 pm

    I think the ad videos that you and rose make tend to be more fun to watch, so I usually watch more times than the other.
    The thing you say about turning down the huawei phone offer is the wise decision to do since there’s a lot of rumors about China government stealing personal data from users. The good deeds need to be rewarded, so I bought your book again LOL. But I really hope you and rose are making calendars for 2020. I think buying merch is a good way to support good content providers. But some youtubers just ask viewers to give them money on Patron, what are your thoughts about that?

  47. cristina A.
    October 1, 2019 / 6:57 pm

    I stan you guys sooo much

  48. Lori Barbosa
    October 1, 2019 / 9:00 pm

    WOW! I feel like your writing it becoming stronger and stronger every time. Amazing read! You’re born a natural writer. Your full energy comes out into it and it’s felt. Can’t wait to see what will be next for you to write.

  49. Nichole
    October 9, 2019 / 2:30 am

    I always appreciate your sincerity in all that you do and say, including how you decide upon ads. It really does mean that when you recommend something, I genuinely consider it.

    A couple queries:
    1. What’s the deal with those channels that have an option for the viewer to become a member? They still offer their videos for free, but you can contribute a small amount if you so choose. I ask because I would totally contribute to yours if you had one and I wonder if YouTube only offers that feature to some YouTubers or if you two have decided not to do it for some reason.
    2. Do you get more from Google Adsense if a person clicks on an ad? I will click away if so, haha XD

    Love to you and Rose.

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